Project
Denim/Lounge
Client
American Apparel
Location
Los Angeles, US
Categories
film, advertising, social-media
Year
2018
Team
Theo Ford, Anais Vandesbosch, Isaac Sterling, Sojin Oh (American Apparel)
I directed, shot, and edited a series of short films featuring the American Apparel Denim & Lounge range. The shoot took place against the stunning backdrop of the Hollywood Hills. Specifically tailored for social media platforms and digital out-of-home advertising spaces, the project aimed to engage audiences with a tasteful use of light, composition and colour in order to showcase some of their most iconic product's style and comfort.
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