Identity for London based female-led architecture studio, founded by Jessica Lyons. The Identity sought to establish a timeless identity while intricately intertwining with, subverting, and challenging traditional ‘feminine’ aesthetics. 

The studio's ambition is reflected in a bold visual language and a striking colour scheme. The logotype and headings, set in Cardinal Display, blend graceful italics with impactful caps, creating a nuanced balance. This typographic choice, complemented by Helvetica Neue, pays homage to tradition but also alludes to a modernist design ethos. The resulting identity is a fusion of the traditional and the contemporary, embodying the studio's commitment to a timeless yet modern approach to architectural design.