Project
Denim/Lounge
Client
American Apparel
Location
Los Angeles, US
Categories
film, advertising, social-media
Year
2018
Team
Theo Ford, Anais Vandesbosch, Isaac Sterling, Sojin Oh (American Apparel)
I directed, shot, and edited a series of short films featuring the American Apparel Denim & Lounge range. The shoot took place against the stunning backdrop of the Hollywood Hills. Specifically tailored for social media platforms and digital out-of-home advertising spaces, the project aimed to engage audiences with a tasteful use of light, composition and colour in order to showcase some of their most iconic product's style and comfort.
![](https://images.prismic.io/theoford-1/84aaf188-d128-4a81-a6d3-53132ac2a384_AA_Denim_Poster_03_x1.jpg?auto=&fit=max&w=1802&h=1000)
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![](https://images.prismic.io/theoford-1/1bb5baff-bce1-4be4-b6af-af4ec1ac8070_AA_Denim_Poster_02_x1.jpg?auto=&fit=max&w=1802&h=1000)
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![](https://images.prismic.io/theoford-1/b46d6eb6-4265-4c54-8ee9-f5a0f6dde5c4_AA_Denim_Poster_01_x1.jpg?auto=&fit=max&w=1802&h=1000)
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