OOH and social digital marketing campaign shot in Downtown Los Angeles, featuring the Iconic Westin Bonaventure Hotel & American Apparel’s 2017 A/W Premium Basics Collection. Directed, designed, shot and edited by myself. Exploring the relationship between Graphic Design and Film — 3 different animated poster formats, played in rotation.  My ambition was to focus on the material quality of the garments through close ups and light, in addition to the incredible architectural setting.