Lunar Energy is a renewable energy battery company, founded by Kunal Girotra, the former head of engineering at Tesla. Matt Jones, former partner at Berg, serving as their Design Director, brought me onto the project to enhance their visual identity. The initial identity, developed by San Francisco-based studio Daylight, required updating to align with Lunar's evolving needs as they approached their product launch.

With a focus on utilising the existing logo's arc shape and utilising IBM Plex Sans, we addressed the challenge by developing a comprehensive digital style guide. This guide laid the groundwork for a unified design language across diverse applications, encompassing digital platforms, print materials, moving image & photography, stationary, and presentation decks. Over a collaborative three-month effort with Matt and the wider Lunar team, we crafted a versatile deck, ensuring Lunar was well-prepared for their November 2023 launch and beyond. The success of this project was a testament to the collaborative efforts of many individuals involved in shaping Lunar Energy's visual presence.