Project

Martinez Gallery

Client

Hugo Martinez

Location

New York, US

Category

website, development

Year

2020

Team

Theo Ford, Tom Joyes, Hanna Rullmann

Design and build for the world's most comprehensive index of graffiti artists, for the non-profit Martinez Gallery in New York, in collaboration with Tom Joyes and Hanna Rullmann. This extensive compilation showcases over 400 artists, organised alphabetically. To offer a unique and visually intriguing browsing experience, we presented the collection as a visual image gallery, reminiscent of a rolodex.

The typeface chosen for this project is the bespoke 'Stencil,' designed by Tom Joyes and Hannah Rullmann  for the Martinez Gallery. This typeface serves a dual purpose—it not only adds a distinctive typographic element to the digital platform but also aligns seamlessly with its real-world application in the gallery. Designed specifically to be used as a stencil, 'Stencil' allows for the artists' names and information to be applied in the gallery space through spray painting—a nod to the roots of graffiti art. The result is an online index that pays homage to the vibrant world of graffiti, providing a visually engaging and immersive platform for discovering and appreciating the work of over 400 talented artists.

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