Project

Pediatrics 2000

Client

Hugo Martinez

Location

New York, US

Category

website, development

Year

2020

Team

Tom Joyes, Hannah Rullman

Design and build of a website for a New York-based Pediatrics charity affiliated with the Martinez Gallery, in collaboration with Tom Joyes and Hanna Rullman. The website aims to represent the organisation's mission and connection to the arts. To maintain a cohesive identity across both the charity and the gallery, we incorporated the bespoke typeface 'Stencil,' designed by Tom Joyes and Hannah Rullmann for Martinez Gallery. This typeface not only lends a unique and recognizable typographic element to the website but also echoes its real-world application within the gallery space.

Designed specifically to be used as a stencil, 'Stencil' serves as a distinctive feature, allowing for the charity's name and information to be applied in the gallery through spray painting—a symbolic gesture connecting the digital and physical aspects of the organisation. The website thus becomes a seamless extension of the charity's identity, conveying its commitment to Pediatrics alongside its affiliation with the vibrant artistic community represented by Martinez Gallery. Through this design, we aimed to create an online presence that not only informs and engages but also visually ties the charity to its cultural roots.

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