Project
Poppy Nash
Client
Poppy Nash
Location
Margate, UK
Category
website, identity, logo
Year
2021
Team
Theo Ford
Identity and site design & build for Poppy Nash, an artist working in the field of healthcare. The site homepage features a list of her key projects. As you hover over each title, the background colour shifts and presents a bitmapped image to allude to the subject of the project. Once you go through to the project page, the project images are presented as a simple centred carousel.
The shifting background colour became a key motif of the project, and is also applied to the presentation of the logo. Supporting stationary assets and social media carry on the same design moves as the site – drawing from it’s broad spectrum of muted yet bright tones and contrasted bitmap overlays. The typeface used in use is Unica77 by Lineto, and the layout consistently uses a two column asymmetrical grid.
The project was a blend of both our individual styles: Poppy’s colourful maximalism and my minimalism, creating an original and compelling result that draws from the strengths of each our visual languages.
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![](https://images.prismic.io/theoford-1/dc0c555e-63c9-4716-98ad-b446578b730b_PN+Web+FF.jpg?auto=&fit=max&w=1500&h=1500)
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![](https://images.prismic.io/theoford-1/01e2abc3-3252-4bed-a16b-514ab2745b3c_PN+Logo+FF.jpg?auto=&fit=max&w=1500&h=1500)
![](https://images.prismic.io/theoford-1/28f0786b-b57d-40dd-a6d0-21d0ee80407c_PN+Book.jpg?auto=&fit=max&w=4000&h=4000)
![](https://images.prismic.io/theoford-1/e1b4399a-be30-4a5b-a8c0-12877823b4ba_PN+Social.jpg?auto=&fit=max&w=2000&h=2000)
![](https://images.prismic.io/theoford-1/319fd78b-ddd4-4184-b24a-e28b3a5e8344_PN+Business.jpg?auto=&fit=max&w=4000&h=4000)
![](https://images.prismic.io/theoford-1/2a43236a-c32b-427c-906d-56238881c6a1_PN+Letterhead.jpg?auto=&fit=max&w=4000&h=4000)