Identity and site design & build for Poppy Nash, an artist working in the field of healthcare. The site homepage features a list of her key projects. As you hover over each title,  the background colour shifts and presents a bitmapped image to allude to the subject of the project. Once you go through to the project page, the project images are presented as a simple centred carousel.

The shifting background colour became a key motif of the project, and is also applied to the presentation of the logo. Supporting stationary assets and social media carry on the same design moves as the site – drawing from it’s broad spectrum of muted yet bright tones and contrasted bitmap overlays. The typeface used in use is Unica77 by Lineto, and the layout consistently uses a two column asymmetrical grid. 

The project was a blend of  both our individual styles: Poppy’s colourful maximalism and my minimalism, creating an original and compelling result that draws from the strengths of each our visual languages.