Identity for an exhibition showcasing craft excellence from South London, as part of London Design Festival, curated by Jan Henzel Studio. Working in collaboration with George Edge, we explored the 3 dimensionality of the work on display through a 3D logo and type treatment. We drew the 11:11 as minimally as possible as to best create a shape that would demonstrate its spatial qualities and used Monument Grotesque for the supporting typography with the same inflate effect applied. In terms of colour we tried to choose something that felt materially ambiguous: it could be a stone, metal, plastic or varnished wood, to create something intriguing and lend itself to the broad spectrum of materials on show in the exhibition.